From Sedans to SUVs: The Most Rented Cars on Turo Revealed

Published: August 17, 2023
Last updated: August 25, 2023

Turo, the car-sharing giant, has revolutionized the way we view vehicle rentals. No longer are we limited to the traditional offerings of big-name car rental agencies. With Turo, a diverse fleet of personal vehicles becomes available to renters, offering everything from the luxurious to the practical, the vintage to the brand-new.

As the platform has grown in popularity, certain cars have emerged as clear favorites among Turo users. Let’s dive in and uncover which are the most rented cars on Turo.

1. Sedans: The All-time Classic

Toyota Camry & Honda Accord: Beyond being common sights on highways and city streets, these sedans have found significant favor on Turo. Known for their stellar reliability, these cars offer plush seating and interiors that make any journey a comfortable one.

The fuel efficiency they boast is a bonus, making them ideal for both short city hops and extended road trips. With ample trunk space for luggage and spacious back seats, they're perfect for both solo travelers and families, making them among the most rented cars on Turo.

2. SUVs: Where Spaciousness Meets Rugged Style

Jeep Wrangler: Iconic in its design, the Jeep Wrangler is more than just a vehicle; it's a statement. Celebrated for its off-roading prowess, it's a favorite for adventurers heading off the beaten track. The elevated driving position offers panoramic views, making coastal drives or mountainous terrains a visual treat.

Toyota RAV4: This compact SUV combines the agility of a sedan with the spaciousness of larger SUVs. Its versatile interior, with foldable seats, can accommodate both people and cargo, making it a preferred choice for family vacations or group trips.

3. Sports Cars: Adrenaline On Four Wheels

Ford Mustang & Chevrolet Camaro: Synonymous with power and style, these American legends turn heads wherever they go. On Turo, they are frequently chosen by those looking to add some zest to special events or to make weekend escapes even more memorable. With roaring engines and sleek designs, they encapsulate the thrill of driving, making them among the most rented cars on Turo.

4. Electric and Hybrid: Driving Towards a Greener Future

Tesla Model 3 & Toyota Prius: In an era where sustainability is gaining momentum, Turo has seen a surge in the popularity of electric and hybrid vehicles. Tesla's Model 3, with its cutting-edge technology, autopilot features, and long-range capabilities, is a frontrunner.

On the other hand, the Toyota Prius, with its hybrid mechanism, offers an ecological drive without the necessity of frequent charging, making it ideal for longer trips. This efficiency makes it one of the most rented cars on Turo.

5. Luxury Segment: Indulgence on Wheels

Mercedes-Benz C-Class & BMW 3 Series: When opulence is the order of the day, these luxury sedans stand out. They come equipped with state-of-the-art features, exquisite craftsmanship, and a driving experience that's unparalleled. Be it business meetings, special dates, or just a desire to enjoy the finer things in life, these cars fit the bill on Turo.

6. Vintage Cars: A Nostalgic Journey

Vintage cars are treasures from yesteryears, which is why they are among the most rented cars on Turo. While they might not be the daily drivers on Turo, their charm is undeniable. Classics like the Chevrolet Bel Air or the Ford Model T are often rented for unique events like weddings, vintage photoshoots, or by automobile aficionados wanting a taste of the bygone era.

Driving one is like stepping back in time, offering a distinct experience that modern machines often can't replicate, making them among the most popular cars in the US.

Key Factors to Consider When Listing Cars on Turo

Listing your car on Turo can be a lucrative endeavor, allowing you to monetize a vehicle that might otherwise sit idle. However, to ensure success, profitability, and a smooth experience for both you and the renter, you need to consider several factors before diving in.

Here's a comprehensive guide to help you make informed decisions when listing on Turo:

1. Vehicle Type & Demand

Before listing, research the types of vehicles in high demand in your area. For example, if you're in a city, compact cars or hybrids might be preferred. In contrast, vacation destinations might see higher demand for SUVs or convertibles.

2. Pricing Strategy

Investigate comparable listings to determine a competitive daily rate. Remember, starting with a slightly lower price can attract initial renters and positive reviews, after which you can consider adjusting the price upwards.

3. Availability

Decide how often and when your car will be available. If you use the vehicle for personal purposes, block off those dates in advance. Ensure that your calendar is always updated to avoid double bookings.

4. Mileage Limit

Establish a clear mileage limit for each rental period. This can help in preserving the lifespan of your car and prevent excessive wear and tear.

5. Maintenance & Upkeep

Regular maintenance is crucial. Ensure that your car is in top-notch condition, both mechanically and aesthetically. Regular check-ups, cleanings, and addressing minor issues can enhance your car's appeal and reduce negative reviews.

6. Insurance & Protection Plans

Turo offers various insurance plans. Familiarize yourself with the coverage details and pick a plan that aligns with your comfort level. Remember, the right insurance can save you from potential financial pitfalls.

7. Listing Quality

High-quality photos, a detailed description, and highlighting unique features or benefits of your car can make your listing stand out. Always be transparent about any quirks or issues to manage renters' expectations.

8. Communication

Prompt and clear communication is key. Respond to potential renters' inquiries in a timely manner and be clear about pickup and drop-off procedures.

9. Additional Amenities

Consider offering extras like phone chargers, GPS devices, child seats, or even recommendations on local attractions. These small gestures can enhance the renter's experience and increase the likelihood of positive reviews.

10. Flexibility

While it's essential to have guidelines, being flexible with pick-up and drop-off times or accommodating last-minute bookings can set you apart from other hosts.

How to List Cars on Turo

In addition to exploring the most rented cars on Turo, it’s also essential to know the listing process. Turo has revolutionized the car rental landscape, allowing car owners to monetize their vehicles by renting them out to others. If you're considering diving into this peer-to-peer car-sharing platform, here's a step-by-step guide on how to list your car on Turo:

  1. Create an Account: Start by signing up on Turo's website or through their mobile app. You'll need to provide basic information and verify your identity.

  2. Select "List Your Car": Once logged in, find and click on the option to list your car, typically found at the top right corner or within the menu.

  3. Vehicle Details

  • Basic Information: Input the make, model, year, and other basic details of your car.

  • Vehicle Features: Highlight any special features or amenities, like a sunroof, heated seats, or advanced tech integrations.

  • Odometer Reading: Update the current mileage of your car.

  1. Upload Quality Photos: Take clear, high-resolution photos of your car from various angles (inside and out). Ensure the vehicle is clean and the pictures are taken in good lighting. These photos give potential renters their first impression of your car, so make them count!

  2. Set Your Price: You can either allow Turo's algorithm to set dynamic pricing (which adjusts based on demand, location, and other factors) or set a fixed daily rate yourself.

Frequently Asked Questions

1. How much can I earn by listing my car on Turo?

Earnings vary based on factors like your car's type, location, rental duration, and frequency. Turo provides an earnings calculator to estimate potential income based on your car's details.

2. Is my car insured when I rent it out on Turo?

Yes, Turo offers different protection plans that cover potential damage or theft during a reservation. It's essential to select a plan that aligns with your risk tolerance.

3. What happens if a renter damages my car?

If your car is damaged during a reservation, you should report it to Turo as soon as possible. Depending on your selected protection plan, Turo will guide you through the claims process.

4. Can I set a minimum rental duration for my car?

Yes, you can specify minimum and maximum rental durations for your vehicle, ensuring that it's rented for periods you're comfortable with.

5. What if a renter returns the car late?

Turo has policies in place for late returns. Renters might be charged additional fees, and those fees are usually passed on to the car owner.

6. How often can I rent out my car on Turo?

You have the flexibility to rent out your car as often as you like, as long as you adhere to Turo's terms and conditions.

7. Do I need to clean my car before and after each rental?

While Turo doesn't mandate professional cleaning, it's a good practice to offer a clean car to renters. Some owners charge a cleaning fee if the car is returned excessively dirty.

8. Can I decline a rental request?

Yes, you have the discretion to accept or decline any rental request. However, consistent declines might affect your car's search ranking on the platform.


Listing your car on Turo can be a rewarding way to monetize an asset that often sits idle. However, to maximize your success and provide an excellent experience for renters, it's essential to be thorough, responsive, and maintain the quality and cleanliness of your vehicle.

Staying informed, understanding Turo's policies, and actively managing your listing will not only boost your earnings but also foster trust and repeat business from satisfied customers. As the platform continues to grow, so do the opportunities for car owners to benefit.

Ready to explore more about ridesharing? Dive in to discover the variety of options available. In our comprehensive guide, learn about the different types of Uber!

Sales Development Lead Scott spearheaded a collective blog site before expanding his automotive knowledge and joining the team. Now he leads our team of experts by building ideas on our Sales Development department.
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