Turo Military Discount: A Salute to Service

Published: August 19, 2023
Last updated: August 31, 2023

The car-sharing platform Turo has transformed how many of us think about car rentals. Offering a unique alternative to traditional rental agencies, Turo allows private car owners to rent out their vehicles to those in need. But beyond the innovative approach to car sharing, Turo has also recognized the sacrifices made by military personnel by offering military discounts. In this article, let’s discuss the "Turo military discount," its benefits, and how service members can take advantage of this offer.

Understanding the Turo Military Discount

Turo's military discount is a gesture of gratitude and acknowledgment of the immense sacrifices made by our service members. While the exact offer might vary based on time, region, or special promotions, it typically provides a percentage off or a specific dollar amount reduced from the total rental cost.

Key Aspects of the Military Discount

  • Eligibility: The discount is typically available to active duty military personnel, veterans, and sometimes extends to military families. Each promotion might have specific terms and conditions attached, so it's crucial to verify eligibility beforehand.

  • Verification Required: To prevent misuse, Turo usually requires some form of military ID or verification through platforms like ID.me or similar services.

  • Applicability: The military discount may not always be combined with other promotions. Therefore, users should check if it's more beneficial than other ongoing offers.

Why Turo Offers a Military Discount

Honoring Service

The sacrifices and dedication of military personnel are unparalleled. Every day, they put their lives on the line to ensure the safety and freedom of the nation. Turo's military discount isn't just a simple monetary reduction; it's a token of appreciation. By offering this discount, Turo aims to give back, even if it's in a small way, to those who selflessly serve the country. It's a tangible acknowledgment, showing that the company recognizes and deeply respects the commitment military personnel make every day.

Attracting a Loyal User Base

Military life is unique. From frequent relocations due to postings to last-minute travel for training exercises, military personnel, and their families often find themselves on the move. This transient nature necessitates reliable transportation, often at short notice. By offering a consistent military discount, Turo positions itself as the go-to platform for these individuals, ensuring they have one less thing to worry about during their moves. Over time, this consistent support from Turo fosters a strong sense of brand loyalty among military members and their families, resulting in repeat bookings and referrals within the military community.

Positive Brand Image

In today's business landscape, companies aren't just assessed on their products or services alone. Their values, corporate responsibility, and community involvement play a pivotal role in shaping public perception. By actively supporting the military community through discounts, Turo sends a clear message about its company values. This initiative resonates with a broader audience that values patriotism, gratitude, and respect. Consequently, Turo's support for the military not only cements its reputation among service members but also endears the brand to civilians who hold the military in high esteem. Such positive brand associations can lead to increased trust, a broader user base, and overall business growth.

Encouraging a Sense of Community

Turo, at its core, is a platform that thrives on community interactions. The car-sharing model is built on trust between car owners and renters. By extending special offers to the military community, Turo fosters a sense of inclusivity. Service members can feel that they're part of a larger Turo community that understands and appreciates their unique challenges and lifestyle. This sense of belonging can significantly enhance user experience and satisfaction.

Economic Considerations for Service Members

The military life, while honorable, often comes with its own set of financial challenges. From maintaining homes in multiple locations to managing expenses while deployed, service members can face unique economic pressures. By offering a military discount, Turo assists in alleviating some of these financial strains, ensuring that transportation – a basic necessity – is made more affordable. This gesture demonstrates Turo's awareness and consideration of the nuanced challenges faced by military personnel, further establishing the company's commitment to providing tangible support beyond mere words of appreciation.

Navigating the Turo Platform: Tips for Military Personnel

Turo's peer-to-peer car-sharing platform can be a game-changer for military personnel who frequently relocate or need a vehicle for short-term use. To make the most of what Turo offers, here's a guide tailored for our service members.

Setting up Your Profile

When creating an account on the Turo website, make sure you have a clear profile photo. It instills trust in car owners when they see who's renting. Briefly mention your military affiliation. Some car owners might offer special considerations or even extra discounts for service members.

Using the Military Discount

Ensure you're aware of how to avail the military discount. As mentioned earlier, verify your military status and look for the military badge or indication on your profile once it's done.

Search Filters

  • Location: Especially useful if you're relocating to a new base. You can set the location filter to search for vehicles near your new address or even the military base itself.

  • Vehicle Type: Given the diverse needs of military personnel, whether moving heavy gear or a family road trip, use the filters to select the type of vehicle you need (e.g., SUV, truck).

Reading Reviews

Check reviews of car owners. It gives a good insight into their reliability and the condition of the car. Some car owners might even have a history of renting out to military personnel, and this could be mentioned in reviews.

Long-Term Rentals

If you're on a temporary assignment or a long-term training program, look for owners who offer discounts for extended rentals. This feature can lead to significant savings over time.


Always communicate your needs upfront. If you have specific requirements due to your military duties, mention them. Many car owners appreciate the honesty and may even offer flexibility in terms of pickup, drop-off, or other conditions.

Trip Changes and Cancellations

Military schedules can be unpredictable. Familiarize yourself with Turo's cancellation policy. If you have sudden changes, communicate them to the car owner as soon as possible. Some might be understanding and offer flexibility, especially if they're aware of your service status.

Exploring Turo Go

Turo Go is a feature where you can book, unlock, and start certain cars via the Turo app. It's convenient, especially if you're arriving at a new location and need immediate access to a vehicle without meeting the owner.

Emergency Services and Roadside Assistance

Turo offers 24/7 roadside assistance. Ensure you're familiar with how to contact them in case of emergencies, especially useful for military personnel who might be traveling at odd hours.

Feedback and Reviews

After your trip, leave a review. Not only does it help the car owner, but your insights as a service member can be valuable for other military personnel considering Turo rentals.

How to Avail the Turo Military Discount

  1. Sign Up or Log In: Create an account on Turo or log in if you already have one.

  2. Verification: Depending on Turo's current procedure, you might need to verify your military status. This can be done by uploading relevant documents or using third-party verification services linked with Turo.

  3. Browse and Book: Once verified, search for the car you'd like to rent. The military discount should automatically apply at checkout, or you might receive a unique code to use.

  4. Stay Updated: Always check the terms and conditions. Turo might have special promotional periods where the military discount is increased or other perks are added for service members.

The Long-Term Benefits of Turo's Military Support

Turo's military discount isn't just a fleeting promotional tactic but is ingrained in its long-term strategy. By supporting the military community, Turo is not only expressing gratitude but also investing in a long-lasting relationship with a community known for its camaraderie and network strength. Military personnel often share resources, information, and recommendations within their community, which can lead to increased referrals and a higher customer retention rate for Turo. Over time, this positive word of mouth within the military can expand Turo's reach, enhancing its market presence across various military bases and locations.

Frequently Asked Questions

Is the Turo military discount available internationally?

The Turo military discount is primarily aimed at the U.S. military community. However, offers can vary by region, so it's best to check Turo's official website or contact their customer service for specific international details.

Can I combine the military discount with other Turo promotions?

Usually, the military discount may not be combined with other promotions. However, always refer to the specific terms and conditions of each offer to ensure you're getting the best deal.

Does Turo offer discounts for other first responders or public service members?

Turo's promotional offers and discounts can vary. While their military discount is a notable initiative, it's advisable to check Turo's website or get in touch with their customer service for any discounts targeted at other service groups.

How often does Turo update its military discount offers?

Turo might have special promotional periods or changes to its military discount. Staying subscribed to their newsletter or periodically checking their website can keep you informed of any updates.

What happens if I face issues with my military discount during the booking process?

Turo's customer support is there to assist. If you face any challenges, reach out to them through the platform, and they'll guide you on how to proceed and ensure you avail your deserved discount.


The Turo military discount showcases the company's commitment to giving back to those who serve. By availing this offer, military personnel can not only find a cost-effective rental option but also feel valued and recognized for their service. If you or a loved one serve in the military and require a rental car, remember to check out Turo's military discount for your next booking. Every bit of savings counts, especially when it comes with a message of gratitude.

Veterans can get free car repair services through different government and non-profit organizations. At Keep Driving, we bring you the benefits you deserve!

Sales Development Lead Scott spearheaded a collective blog site before expanding his automotive knowledge and joining the team. Now he leads our team of experts by building ideas on our Sales Development department.
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